What is Auracast? The New Hearing Aid Technology Explained
Stream audio to hearing aids from TVs, phones, and public venues. How Auracast works.
New technology for clearer sound in hearing aids
Auracast is a Bluetooth-based technology that lets compatible hearing aids and earbuds receive audio directly from TVs, phones, and public venues — like a personal broadcast.
How it works
A transmitter (built into a TV, phone, or installed at a venue) broadcasts audio. Your hearing aids or earbuds tune in to that broadcast. You hear the sound directly, often clearer than through the room’s speakers.
Where you might use it
- At home — Stream from your TV to your hearing aids.
- On your phone — Listen to calls or media directly.
- In public — Airports, theaters, and churches may offer Auracast so you can hear announcements or performances clearly.
Compatibility
You need Auracast-compatible hearing aids or earbuds. Newer models from major brands are starting to support it. Check with your audiologist or the device manufacturer to see if your hearing aids support Auracast.
Quick tips
- Auracast is still rolling out — not all venues or devices support it yet.
- Ask your hearing care provider if your current aids can be updated or if you need new ones.
- This technology can make a big difference for clarity in noisy places.